Introduction:
Al Jabaly, the owner of Florida Business Association
LLC, has university degrees in business administration
and marketing. He has over 20+ years experience in the
marketing of small businesses. He was trained and
certified as a marketing consultant by the national
renowned Leadership Strategies Institute based in
Atlanta, GA.
Marketing Q&A:
Al and Bruce Easton, the publisher of the weekly
Observer, a newspaper based in Royal Palm Beach covering
the Western Communities in Palm Beach County, agreed
that Al would write a weekly column titled MARKETING
Q&A. The purpose of this article is to answer marketing
questions from local small business owners who would
email him these questions. He would post the questions &
answers that he thinks are of most interest to the
business readers of the Observer. The first such article
was published in the Fri 9/14 issue of the Observer. We
shall make these articles available by date and title as
shown below. You can click on the date & title and read
the full article.
Do you have a marketing question to email Al?
Al would be happy to answer it as long as it is of
general nature that would be of interest to all. For any
specific marketing problems and questions, Al offers
affordable marketing consultancy service with a free
initial consultation. If you want to send Al a general
marketing question, email it to him to
al@floridaba.org. He will be happy to answer
such questions and even post them on this website.
Previous Columns from the Observer
9/14/2007 "Al, how do I increase breakfast and lunch at my restaurant!?"
9/21/2007 "Al, what does (swat), in marketing, mean & please show me how it can help my business."
9/28/2007 “Al, I get few referrals from my satisfied customers. What can I do to change that?”
10/05/2007 "Al. I am a realtor and I want to publish a newsletter. What do you suggest I do!?"
10/12/2007 "Al. How do I prepare and send out a press release?"
10/26/2007 "Al. Can you explain to me what the four Ps of marketing are?"
11/23/2007 "Al. How can I improve on our customer service?"
11/30/2007 "Al. What are the mistakes salespeople should avoid?"
12/07/2007 "Al. My cash flow is always dismal. What can I do?"
12/14/2007 "Al. How do I write a marketing plan?"
12/21/2007 "Al. I want to start a business. What is your advice?"
12/28/2007 "Al. What is the P.E.S.T. business analysis and how can it help my small business?"
